Business owners who
endeavor to create an online presence that is strong have reported that their largest challenge lies in
finding ideas for their content and then finding the time to write and then
publish these ideas and posts on a regular basis. Creating a content
calendar that is comprehensive can assist you in overcoming these issues.
When you make a time commitment that is scheduled, you ensure that your content
marketing doesn’t fall by the wayside because you just can’t seem to get around
to doing it. Here is a quick peek at a few of the advantages to creating
and then maintaining this type of calendar.
1)
Getting
your posts published on a regular basis and on time. Your customers and
potential clients will expect it. Having
a structured content calendar for your content will enable you to plan for your
content before you need it. For example, if you will be running a special
two months from now, you could publish something related each week leading up
to the event. Social media aggregation
platforms are available to help schedule all your posts and do that ahead of
time, if you prefer.
2)
Get the
big picture. Creating a content calendar that can run as little as a
month or as long as a year will give you the advantage of having a bird’s eye view of your online content. This enables you
to:
o Plan for features/topics that will run in a series of posts.
o Schedule themes for your content based on the time of year, i.e.
Christmas, Memorial Day, July 4th,
etc.
o Make sure that your core message is consistent regardless of the
topic being discussed.
o Work with subjects that overlap to ensure there is no duplication
3)
Time to find ideas.
You might get an idea for a post while you are out shopping or even laying in
bed at night. However, when it comes time to write that next post, that
brilliant idea is long gone. Having a content calendar where you can jot
these ideas down as they occur to you can allow for those brilliant post ideas
to become brilliant reality.
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