According to Pew Research, about 65% of American adults use social media. If you own a North Carolina business, odds are good your potential customers use Facebook – about half the population of North Carolina does. Or perhaps you’ll find your prospects on Twitter: 50 million U.S. adults are active there every month.
No matter what products or services you offer, social media is a key part of getting your message out to local, purchase-ready customers. Social media may be new to many business owners, but it doesn’t have to be mysterious. In fact, a good social media marketing strategy can be broken down into a few best practices.
Let's look at four of them right now:
1) Be Consistent
Once your company is on social media, consistency is crucial to growing your following. Many business owners and marketers commit to updating their social media accounts at least once a day. When getting started, aim for three updates a week to build rapport with current and potential customers.
2) Add Value
The crux of digital marketing is to demonstrate your expertise by sharing with would-be customers. Find out what questions keep them up at night, develop informative articles or other content, then share it on your social accounts – don’t only post about “hot deals,” or you’ll turn users off.
3) Join the Conversation
If you update your social accounts and do nothing else, you’re essentially talking to yourself. Connect with other users by monitoring trending topics. Respond to what others have to say and add your own take using hashtags to make it easier for Web surfers to find you.
Posts with embedded photos or videos are much more likely to get comments, clicks, and likes. Even if you’re sharing a conventional blog post, think about adding a photo to make it more compelling. Want to go the extra mile? Try using an informative infographic.
Done well, your social media marketing strategy can be a fun and exciting part of your business. What’s more, social media can amplify any other piece of your inbound marketing strategy. That means just a few minutes spent being social every day can add up to tremendous ROI.