Thursday, January 7, 2016

Employing a Holistic Approach to Your Online Marketing Efforts

Is it better to invest in SEO or social media?  Should you spend your time and money on marketing content or would it be a better decision to focus on making a responsive web site?

Honestly?  All of them.  Creating a business that is successful will involve each of these elements of online marketing. 

SEO works to influence people to visit your site.  Making sure that you have a fantastic blog will build trust with your audience while it also keeps Google happy – as long as the content you publish is interesting and fresh.

Social media is the online equivalent of a meeting hall for your customers.  Beyond that, users are using mobile devices more and more to access social platforms and any other site…including yours.  This means that you will need to have a responsive web site in order to accommodate the user regardless of the device they are using.

Take a Holistic Approach

We all know that when you have a spectacular website, people will keep coming back.  Your site should be engaging, informative and the online home for your business.  It needs to make any and all visitors feel like they are welcome. Here are some of the things that you will need to be sure to include in your online marketing if you want to take a holistic approach to it.
  • Create a website that is visually appealing and optimized for the search engines to find it.  It should load quickly, be user-friendly, and important information should always be easy to find.
  • Make sure that the content on your site is compelling.  This refers to every piece of content on your site.  Don’t waste time with fillers or fluff.  Use every inch of real estate on your site for content that is relevant and engaging. 
  • Understand and utilize the critical parts of a local SEO campaign.  This begins with your site.  It needs Meta tags, title, description, pertinent images and video.  Code it in the latest accepted format, claim and establish your Google+ page.
  • Create and maintain a social media presence that is vibrant.  Outline your goals and then post relevant information on social media sites.  Also try to refer them back to your site for additional information.  Begin conversations and track your effectiveness with analytic tools on each site.

Doing all of these things is a great way to take a holistic approach to online marketing.  Need help?  WSI New Media Marketing can assist with your online marketing for 2016.

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