According
to Pew Research, about
65% of American adults use social media. If you own a North
Carolina business, odds are good your potential customers use Facebook –
about half
the population of North Carolina does. Or perhaps you’ll
find your prospects on Twitter: 50
million U.S. adults are active there every month.
No
matter what products or services you offer, social media is a key part of
getting your message out to local, purchase-ready customers. Social media may
be new to many business owners, but it doesn’t have to be mysterious. In fact,
a good social media marketing strategy can be broken down into a few best
practices.
Let's
look at four of them right now:
1)
Be Consistent
Once
your company is on social media, consistency is crucial to growing your
following. Many business owners and marketers commit to updating their social
media accounts at least once a day. When getting started, aim for three updates
a week to build rapport with current and potential customers.
2)
Add Value
The
crux of digital marketing is to demonstrate your expertise by sharing
with would-be customers. Find out what questions keep them up at night,
develop informative articles or other content, then share it on your social
accounts – don’t only post about “hot deals,” or you’ll turn users off.
3)
Join the Conversation
If
you update your social accounts and do nothing else, you’re essentially talking
to yourself. Connect with other users by monitoring trending topics. Respond to
what others have to say and add your own take using hashtags to make
it easier for Web surfers to find you.
Posts with embedded photos or videos are much more likely to get comments, clicks, and likes. Even if you’re sharing a conventional blog post, think about adding a photo to make it more compelling. Want to go the extra mile? Try using an informative infographic.
Done well, your social media marketing strategy can be a fun and exciting part of your business. What’s more, social media can amplify any other piece of your inbound marketing strategy. That means just a few minutes spent being social every day can add up to tremendous ROI.
I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want
ReplyDeleteI believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want
ReplyDeleteI believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want
ReplyDeleteI believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want
ReplyDelete